Original star inspire trial
A company official tells sales reps the initial rollout will be focused on south-western Virginia, eastern Kentucky and rural Maine and asks them why.
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The opening episode of Dopesick dramatises Purdue’s hyper-aggressive marketing campaign, which saw hundreds of sales representatives swarm doctors’ offices to push the new wonder drug. Richard Sackler, who has served as president and chairman of the company, helped persuade the Food and Drug Administration (FDA) to approve it on the false premise that it was less addictive than other prescription opioids. Purdue launched Ox圜ontin in 1996, suggesting to doctors that it could be used to treat back aches, knee pain and other common conditions. Inspired by a book by Beth Macy, it premieres on Hulu on 13 October. The first two episodes are directed by Oscar winner Barry Levinson the last two by Strong himself. The classy eight-episode series boasts a blue-chip cast including Michael Keaton (also an executive producer), Peter Sarsgaard, Michael Stuhlbarg, Will Poulter, Kaitlyn Dever and Rosario Dawson. “When people see the rampant criminal behaviour which is so egregious, so shocking, they will understand how this happened and then simultaneously that the institutions of government that are supposed to protect the public from a flagrantly criminal company like this failed.
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“To show the crimes of this company that was micromanaged by this family. “My goal with this show is to give Purdue and the Sacklers the trial that they never got ,” says Danny Strong, executive producer and writer of Dopesick, the first heavyweight TV drama about the opioid crisis. Soon, however, they could face judgment in the court of public opinion. Last month a judge approved a bankruptcy plan for Purdue that will grant the Sacklers sweeping legal immunity and leave much of their fortune intact.
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#ORIGINAL STAR INSPIRE TRIAL FULL#
Yet the family has repeatedly dodged full legal or financial accountability.